If branding is an issue, use IceWeasel and label it 'Web Browser' or 'Surf the Web' in the Applications menu. Append the name IceWeasel to the label, and I'm willing to bet that in a year or two, most users will refer to the web browser simply as IceWeasel.
Please remember that version 1.0 of Firefox is less than four years old. It doesn't take long to build a brand.
If branding is an issue, use IceWeasel and label it 'Web Browser' or 'Surf the Web' in the Applications menu. Append the name IceWeasel to the label, and I'm willing to bet that in a year or two, most users will refer to the web browser simply as IceWeasel.
Please remember that version 1.0 of Firefox is less than four years old. It doesn't take long to build a brand.