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0e1f616
(Get the code!)
The user-focused page needs a complete redesigned. It should be something users can understand. The most important goal for the page would be explaining what it is. I'd go with something like:
"This is a site used by _Bazaar Developers_ to provide some customized software packages for Ubuntu. They claim to provide fresh beta versions of Bazaar version control system. By subscribing to their software, you express your trust in them installing software on your system, and providing updates to your previously installed software. [subscribe]"
...and this is pretty much it. I understand there might be a need for filing bugs specific to their PPA or browsing the packages in some form, but any such functionalities should be low profile links somewhere on the side. Currently the page is full of all kinds of stuff. Most of it is useful in some use case, but won't help my father start using the PPA, when I simply email him a url to this page instead of going to his computer and doing it myself.