Comment 2 for bug 253360

That would be appropriate if the project doesn't already exist, but often it will already exist (e.g. it's currently on another project hosting service).

Also, I just realized both "Publish My Project" and "Create My Project" would be misleading for the case where you're registering a placeholder project for bug-tracking or branch-hosting purposes. (Perhaps bug 253341 needs to include more extensive changes to the form for this process.)