Comment 8 for bug 158570

I like William's suggestion of '“mercurial” PPA for Max Bowsher' - or, if you want to keep PPA at the front to emphasize the fact that it is a PPA, 'PPA (mercurial) for Max Bowsher'.

Custom displaynames would certainly mitigate this a little, but it would still be nice to have more pleasant default naming - and I'm guessing that freeform displaynames would not be propagated to signing-key UIDs, for security reasons.