jockey-gtk crashed with UnicodeEncodeError in update_tree_model(): 'ascii' codec can't encode character u'\xab' in position 15: ordinal not in range(128)

Happens reliably on startup (Natty).

ProblemType: Crash
DistroRelease: Ubuntu 11.04
Package: jockey-gtk 0.8-0ubuntu3
ProcVersionSignature: Ubuntu 2.6.37-12.26-generic 2.6.37
Uname: Linux 2.6.37-12-generic x86_64
Architecture: amd64
Date: Sun Jan 23 16:25:59 2011
ExecutablePath: /usr/bin/jockey-gtk
InstallationMedia: Ubuntu 10.10 "Maverick Meerkat" - Release amd64 (20101007)
InterpreterPath: /usr/bin/python2.7
MachineType: Gigabyte Technology Co., Ltd. GA-790FXTA-UD5
PackageArchitecture: all
ProcCmdline: /usr/bin/python /usr/bin/jockey-gtk
ProcEnviron:
 LANGUAGE=it_IT:it:en_GB:en
 LANG=it_IT.UTF-8
 LC_MESSAGES=it_IT.utf8
 SHELL=/bin/bash
ProcKernelCmdLine: BOOT_IMAGE=/boot/vmlinuz-2.6.37-12-generic root=UUID=d9abd37c-b5ed-438c-b939-5d4973f775c4 ro quiet splash vt.handoff=7
PythonArgs: ['/usr/bin/jockey-gtk']
SourcePackage: jockey
Title: jockey-gtk crashed with UnicodeEncodeError in update_tree_model(): 'ascii' codec can't encode character u'\xab' in position 15: ordinal not in range(128)
UserGroups: adm admin cdrom dialout lpadmin plugdev sambashare sudo users
dmi.bios.date: 10/15/2010
dmi.bios.vendor: Award Software International, Inc.
dmi.bios.version: F3j
dmi.board.name: GA-790FXTA-UD5
dmi.board.vendor: Gigabyte Technology Co., Ltd.
dmi.chassis.type: 3
dmi.chassis.vendor: Gigabyte Technology Co., Ltd.
dmi.modalias: dmi:bvnAwardSoftwareInternational,Inc.:bvrF3j:bd10/15/2010:svnGigabyteTechnologyCo.,Ltd.:pnGA-790FXTA-UD5:pvr:rvnGigabyteTechnologyCo.,Ltd.:rnGA-790FXTA-UD5:rvr:cvnGigabyteTechnologyCo.,Ltd.:ct3:cvr:
dmi.product.name: GA-790FXTA-UD5
dmi.sys.vendor: Gigabyte Technology Co., Ltd.